This is one of the most frequently asked question. This is what 14th Annual State of Agile Report says. What do you think? Comment!

How Success is measured with Agile Transformations?
58% Customer/user satisfaction
54% Business value
48% On-time delivery
45% Quality
44% Business objectives achieved
40% Productivity
37% Organizational culture / morale
35% Process improvement
33% Predictability
29% Project visibility
15% Product scope
How Success is measured with individual Agile Projects?
BUSINESS VALUE DELIVERED 46%
CUSTOMER/USER SATISFACTION 45%
VELOCITY 37%
BUDGET VS. ACTUAL COST 31%
PLANNED VS. ACTUAL STORIES PER ITERATION 31%
PLANNED VS. ACTUAL RELEASE DATES 28%
DEFECTS INTO PRODUCTION 26%
CYCLE TIME 25%
ITERATION BURNDOWN 24%
BURN-UP CHART 22%
DEFECTS OVER TIME 20%
WORK IN PROGRESS 20%
RELEASE BURNDOWN 18%
DEFECT RESOLUTION 15%
CUSTOMER RETENTION 14%
ESTIMATION ACCURACY 13%
CUMULATIVE FLOW CHART 12%
EARNED VALUE 12%
REVENUE/SALES IMPACT 12%
PRODUCT UTILIZATION 11%
TEST PASS/FAIL OVER TIME 11%
SCOPE CHANGE IN A RELEASE 9%
INDIVIDUAL HOURS PER ITERATION/WEEK 8%
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